First Hour Academy
The credential that trains you from the ground up.
And hands you the platform.
The Certified Revenue Manager credential from First Hour Group. Built on a 37-chapter textbook written by working hotel operators. No other program does what this one does.
Get CertifiedCertified Revenue Manager
A professional credential built for hotel people, by hotel people.
The Certified Revenue Manager (CRM) credential is issued by First Hour Group. It is built on The Practice of Hotel Revenue Management, the 37-chapter textbook written by working hotel operators.
When you earn the CRM, you have not just passed an exam. You have worked through a complete body of hotel revenue management knowledge and you have access to the NightDesk platform to put it into practice immediately.
The CRM is designed for aspiring and working hotel revenue managers who want a credential that means something and a platform that works. Not a piece of paper. A working capability.
Complete curriculum, not a test
37 chapters covering every aspect of hotel revenue management, written by people who do the work. You learn by reading, not by memorizing answers.
A working platform included
When you finish, you get access to NightDesk. The credential and the tools come together. You can practice what you learned from day one.
Issued by First Hour Group
The credential comes from the same company that wrote the textbook and built the software. It is grounded in published expertise, not a black box.
The Practice of Hotel Revenue Management
37
Chapters
77K
Words
100%
Practitioner-written
Written by working hotel operators. Every chapter covers a real aspect of hotel revenue management as it is actually practiced, not as it is theorized. This is the source of truth for the CRM credential and the expert knowledge behind NightDesk.
The Textbook
The source of truth. Not a black box.
Most revenue management software cannot tell you why it made a recommendation. The algorithm knows, but you do not. You are supposed to trust it.
First Hour is different. Every NightDesk recommendation traces back to the method in this textbook. The method is published. You can read it. The expert is not a black box. The expert wrote a book.
The textbook is also the curriculum for the CRM credential. When a First Hour-certified revenue manager tells you what to do, you know exactly where that advice comes from.
Why CRM
What other credentials do. What this one does.
Existing industry credentials
Test what an experienced manager already knows
Assume years of prior hotel experience to pass
No working platform included with the credential
Curriculum built on theory, not practitioner-authored content
First Hour CRM
Trains a newcomer from the ground up
No prior hotel revenue experience required to start
NightDesk platform access included with the credential
37-chapter textbook written by working hotel operators
Get Started
Wake up tomorrow with the numbers already in hand.
Start receiving The Daily Rate. We need your hotel name, a short list of comparable properties, and an email address. That is all. No contract, no integration, no setup call required.
Get The Daily Rate